Using the Duct Tape Marketing Differentiate and Dominate module as the text, this course will teach you the basic concepts and activities that form the foundation of any successful small business marketing system.

In this course you will learn how to stand out from the crowd by:

• Learning to identify your ideal target market
• Creating a unique core message
  
• Create and image for your business that communicates your unique core message to your ideal target market
  

This class serves as a prerequisite for all of our other marketing courses.

A library of helpful, business building information. Some of the things you will find in the library include:

• Book Reviews
• Product and software reviews
• "How to" videos
• Background information articles
• Interviews with small business experts
• Tips and tricks

The library is continually updated with new material.